Her Own Alone — a brand that champions women's self-worth and creates intimate care products without taboo

For the modern woman striving for a full and balanced life, Marija Valaitė — founder of the brand „Math Scientific“ — presents a new brand: „Her Own Alone“. Emerging as a new direction in Marija's work, the brand sets out to care for women's body skin and comfort, break down long-standing myths and encourage a healthy attitude towards women's intimate health.

„The brand was born from my many years of experience caring for women's facial skin and from the realisation that the intimate aspects of life unique to women shouldn't be taboo. Private, but not taboo.“, says M. Valaitė, adding that the new brand's mission is not only to care for women's body skin but also, drawing on holistic wellness protocols, to educate about the body's processes and strengthen women's self-confidence and understanding of their own bodies. According to the founder, „Her Own Alone“ addresses two pressing market problems: the lack of high-quality intimate hygiene products and the still-prevalent stigma around women's intimate health care. M. Valaitė's goal is to talk about personal-care topics without shame and to ensure that, with the help of science and innovation, physical comfort becomes an everyday reality rather than the exception.

The first „Her Own Alone“ product — an intimate hygiene wash — is made for curious women who value quality, safety and wellbeing. According to the founder, the market sorely lacks reliable products made from safe ingredients suitable for intimate-area care. Most intimate washes are full of potential irritants: fragrances, sulphates, so-called „bad“ alcohol and preservatives. These ingredients can irritate and dry the skin, damage the mucous membrane and its natural protective function, throw off the pH balance and create a more favourable environment for bacteria to multiply.

„We women really don't need fragranced formulas,“ says M. Valaitė, noting that specialists recommend avoiding not only strongly scented intimate washes but also scented liners, pads and even toilet paper. The founder reveals that she chose to launch with a single, meticulously developed product, because it's quality, not quantity, that forms the basic foundation of wellbeing.

The „Her Own Alone“ wash was created drawing on many years of „Math Scientific“ experience and with the needs of the modern woman in mind. It stands out for its exceptionally gentle yet effective formula and its intimate-area-nurturing ingredients: prebiotics, probiotics and lactic acid. These help balance the intimate area's pH level, protect and soothe sensitive skin, support a healthy microflora and provide a feeling of freshness and comfort. The product contains no added fragrances, alcohols or harsh preservatives, so it doesn't dry the skin and is suitable even for sensitive, irritated skin. Its safety and effectiveness have been confirmed by dermatologists and gynaecologists. “Our studies proved that the product is well tolerated and does not cause irritation, redness, swelling or allergic reactions. Used regularly for 2 weeks, it had a positive effect on the skin of the intimate area: gently cleansing and soothing, easing burning and itching sensations, reducing unpleasant odour and providing a feeling of comfort.“, says M. Valaitė.


The brand's founder, Marija, is a woman with extensive knowledge and experience in cosmetics development. For 10 years she has relied on science-based solutions and successfully created skincare products. Her „Math Scientific“ brand has earned considerable consumer trust. „Our body and its care are inseparable from wellbeing and self-worth,“ Marija says with conviction, so the new „Her Own Alone“ brand aims to inspire women to care for themselves and, through a holistic approach, to provide safe and reliable tools — products — to nurture the body.